You may be wondering why to hire a writer to create your professional content and blog posts.
Let’s be honest, being able to write content and manage a professional business are two very different things. Think of it like this: Pop sensation Taylor Swift may have a captivating voice and incredible stage presence, but you probably wouldn’t want her to perform intricate brain surgery on you.
The same goes for you in your business communications. Just because you nailed that last sales email to a client doesn’t mean you should be writing evergreen, in-depth, SEO-optimized content for your blog. Hire professional blog content writers to do that for you, instead😉
Why Hire A Content Writer?
You could be considering whether hiring content writers is time well spent. You might even question whether you actually need a content writer. If you have these concerns, the answer to your queries is probably yes hiring content writers is worthwhile, and you absolutely need one.
The key to increasing traffic, establishing a reputation, and growing your brand is content. Websites aren’t only there for information; they are increasingly the hub of your business’s sales and customer base. You should have thorough descriptions of your goods and services in addition to an active blog that regularly posts pertinent information for your readers.
Employing a content writer (or content writing team) that can assist in scaling your content marketing efforts is essential for any company that wishes to rank organically online. Experienced content creators have the knowledge and abilities needed to support the expansion of your brand.
These writers know how to make your brand grow by creating and sharing lots of helpful information. These people who write for a living, many of them work for themselves, really care about using commas correctly. They might work at strange times and wear their pajamas while listening to loud music, but they are really good at telling stories, getting people interested in what they write, and finishing their work on time all while making sure it sounds professional and matches your brand!
6 Reasons Why You Should Hire a Content Writer
We’ve already discussed the fundamental reasons why content is significant, but there are numerous advantages to working with professional content writers as opposed to doing it all yourself. Let’s get started now!
1. Bad Writing Will Drive Traffic Away
A single error in your text might weaken your point, whether it’s a missing word, a homonym that escaped spell check, or a “there” when you meant “their.” An entire platoon of errors on your website or blog might ruin the reputation of your company.
Yes, you are only human and hence prone to error, but avoid the error of failing to work with a qualified content writer.
According to the Pew Research Center, Before making a significant decision, such as deciding which car to buy or what clothes to buy, 96% of Americans conduct their own research online.
Furthermore, 46% of their research is done online (specifically through helpful blogs and reviews). When your brand’s voice is incoherent or your website is littered with language errors, it’s a huge turn-off for customers who do their research and they’ll go somewhere else.
It matters what you say (and how you say it). Easy-to-read, error-free, and correctly spelled content conveys to readers that your business appreciates excellence and attention to detail. You should engage a professional writer because not everyone has a natural talent for writing.
2. Professional Content Writers Help You Connect With Your Audience
To be successful, you must have a thorough understanding of your market and business. However, trying to connect with your readers by employing lingo and concepts they don’t grasp won’t work. Sometimes you need outside assistance to complete that.
Building a brand requires more than just a website. Depending on the scale of your business, you may also require a social media presence, blogs, articles, ebooks, and perhaps even some video scripts or press releases to compete.
There’s a lot of content writing involved with those jobs, so we require one or two content writers. maybe three. Or, you know what I mean.
If your business is big, you probably won’t be able to connect with your audience very well by hiring only one blog content writer that produces excellent blogs.
A great blog post demands different writing skills than a successful social media campaign. The same is true for product details, web pages, and pretty much every other sort of content that is available today.
Collaboration options also exist when working with your own custom dream team of content writers, or even just a single expert.
To begin with, new eyes on your work can improve it greatly. The likelihood is that you are quite versed in your subject. Because you are familiar with the process being presented from beginning to end, you should engage a content writer who can identify any ideas or connections that may be lacking but you haven’t noticed yourself.
A skilled content writer might be able to identify parts of your content development process that can be streamlined as well, saving you significant time and resources.
3. You’re Not A Content Writer
Writing is difficult, which is why the majority of television programs use a whole room of writers to produce a season of hilarious comedies or heartbreaking dramas.
Every single piece of content you create, whether it’s an educational 2,500-word blog post or article, a taut and technical product description, or a tweet you want to get lots of likes and retweets, needs to have its rhetorical situation carefully examined in order to foster brand growth and build relationships.
You should really consider having someone else do it for you if you struggle to put your huge ideas into words.
Consider hiring a freelance content writer to handle all of your writing needs if you currently assign writing duties to your existing staff so that they can concentrate on their areas of expertise.
This is especially crucial if you own a small firm or are a recent entry into your industry. Working with a content writer who has prior experience writing for clients in your industry is a simple approach to learning about the sector while developing your brand. Here are a few instances
First, a qualified content writer might be able to offer insightful advice regarding the kinds of media you ought to employ for your messaging and the kinds you ought to avoid.
If you believe that “Meta Description” is easy to write, you should also hire a content writer. The environment of content marketing is complicated in reality. Being prominent online involves much more than just producing a few quality blogs periodically.
You must employ a content writer proficient in SEO who knows how to create title tags, meta descriptions, and killer writing with the ideal number of keywords if you want to move up Google’s rankings. You can achieve it by hiring a marketing content writer.
Including a freelance writer on your team might also be advantageous for the group as a whole. Consider giving your content writer free rein to teach monthly grammar workshops and refresher courses to the rest of your workforce.
4. Google Is Becoming More Intelligent
Google has changed. In the past, all you required to propel your content up the search results page were the appropriate phrases. Your page needs to “EAT” in order to succeed right now, exactly like a high school wrestler who is hungry and attempting to gain weight. Most content writers are aware of this and use it in practically all of their work.
More specifically, your content authoring must exhibit strong levels of the following in order to comply with Google’s page quality rating standards:
E-A-T stands for “Expertise“, “Authoritativeness” and “Trustworthiness” that is, expert status, authority, and trustworthiness of the source from which the information originates. These factors determine how credible the content is. They play an important role in determining a website’s ranking and this is especially true of YMYL pages.
Sites are classified as high-quality websites if they meet these requirements:
- A very high level of E-A-T
- High-quality main content
- User-friendly navigation
- Very good reputation of the website
- Transparency with regard to the source or the person(s) responsible for the content
If your page doesn’t “EAT” like a bear at the end of autumn, then it’s time to stock the and go and find yourself a professional content writer.
5. AI Just Doesn’t Make The Cut
The debate over whether to hire writers in the age of AI is founded on a fact that many people are still unaware of: Although the text that ChatGPT produces is almost always “original” and free of plagiarism, search engines like Google do not recognize it as human-written content. This implies that employing solely AI-generated copy may have a detrimental impact on a page’s ranking.
Can I Bypass AI Content Detection?
In the near future, developments in search engines like Google and AI authors like ChatGPT will render this question obsolete.
- One of the claims made by Content at Scale is that it is “the only solution of its kind” that produces content that is “so human-like” that it “bypasses AI content detection.” Because I don’t feel the need to invest in it right now, I haven’t personally utilized it, therefore I can’t say whether it lives up to its promises. I’ll wait and see, but I anticipate more of these platforms competing shortly
- If you want to make sure the duplicate produced by AI differs sufficiently from the original, you can alter, add to, or completely rewrite it.
The good news is that you can accomplish this with various AI techniques. InstaText and Wordtune are my go-to editing and rephrasing programs, respectively.
The bad news is that changing the AI-generated material multiple times before the AI detectors give you the perfect score can be frustrating and time-consuming.
You might occasionally think that creating a text from scratch on your own is quicker and simpler
Do I Need To Bypass AI Content Detection
Well, it’s a yes and no. Based on preferences whether you like to hire writers like me
You Don’t Need A Writer When:
- The content you wish to produce is for non-SEO, non-internal, or personal use only.
- There’s no need to overly ingratiate yourself, your personality, or your experiences and opinions into the work.
- The texts you intend to produce don’t have to be original; they might draw on knowledge and concepts that already exist.
You May Want To Hire A Writer When:
- You want to include a lot of personal detail in your story.
- A very precise text that is intended for a very specific audience or for a very specific purpose is what you want to write, such as certain marketing copy or lengthy, in-depth scientific papers, research reports, data-based analyses, or corporate governance documents.
- You aim to write content that presents fresh ideas, such as news items, articles based on interviews, reviews of books or films, and thought leadership pieces on future trends.
You can save money by hiring writers who are skilled at using AI tools since you can work out new payment terms with them once you let them know that AI may be utilized to a certain level when creating material.
AI content creation is similar to having a conversation. It gives better responses the better you feed it. Expert writers may ask better questions and, as a result, receive better responses that satisfy your particular content needs because they have more insight, originality, and imagination than non-experts.
6. Your Time Is Valuable
How long would it take you to write a pertinent, engaging, and grammatically sound blog post for your business? Consider now what else you could accomplish in that time.
Consider this. Whom would you prefer to commission to create the company newsletter?
Who should write the letter a seasoned professional who has written dozens of newsletters from a peaceful home office, or a stressed-out small business owner who must finish it at 11:30 p.m. after the kids are in bed and after he’s finished a stack of invoices, updated his store’s social media accounts, emailed a new supply lead, and published his overdue weekly blog?
Consider bringing a content writer and allow them to concentrate on their strengths so you may devote more time to managing your business and its future.
Hire a Writer? Start Investing In Your Brand Today
A significant and frequently exciting step in the development of your business is hiring a content writer. A content writer may help your brand in a variety of ways, from increasing the professionalism and appeal of your material to saving you important time that you can use to develop your next great idea.
When you’re ready to dominate your industry in the search engine Google, you can engage the writing services of an accomplished professional.
Please contact me if you require a content writer for any upcoming campaigns or if you have any questions about the writing process. I can assist you in launching your content development plan.
So why would you hire a content writer? Because doing so will benefit your content, website, and business 😉
